I recently shot a look book for a clothing company. I like working on commercial work when I can, it pays the bills and creates a whole new set of challenges that I wouldn't ever experience when working on my own stuff. For this shoot we used street casted models (regular people). They can have a good look but sometimes they are stiff and awkward because they are not used to being photographed. In an attempt to loosen some of the guys up I asked them what their best memory was. One kid said he can't remember anything because he smokes a lot of pot (5 to 10 spliffs a day). I also learned that he eats fast food for almost every meal. Another kid who grew up in Philly said he didn't have any good memories. He actually got more frustrated through out the course of the day because he literally couldn't think of a single one. One guy did have a good memory but I can't remember what he said it was. It was something related to his mom being proud of something he did. Mine happened when I was 16. I was in a mountain bike race in Boulder, CO. It was called Ride the Rocks, it was a tough race and I was doing pretty good. At one point in the race only the first 10 riders would be left to continue racing and would have to do an extra lap around the course. I was in the top 10 so was my best friend at the time, his name is Dylan. Anyway, I was riding as hard as I could, I was climbing a hill and looked up and saw my dad there. He was all alone (away from all the other spectators), and he said "C'mon Peter, you are doing really good man!" I could see it on his face that he was genuinely stoked, and it has lived as my best memory or the best moment in my life. I kept riding and soon flatted and couldn't finish the race. My friend Dylan finished the race and was and was semi-crying from exhaustion and his front teeth were caked with dirt.
Peter Sutherland, Text [New York, 2012]
Peter Sutherland
Division of Wildlife

W 5.8 x H 8.2 in.
24pp, black, Lithograph,
80# natural, stitched
Edition of 250

A portion of proceeds from this publication is donated to 'Pedals for Progress' as nominated by the artist.
For more information: www.p4p.org

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About the artist:
Colorado-raised and NYC-based, Peter Sutherland employs techniques of traditional documentary photography to capture the hidden beauty of ordinary objects and everyday situations. His work can be found in the pages of Vice, The New Order, Dazed & Confused, ANP Quarterly, and Monster Children, and for clients like Adidas, Stussy, Palladium, Supreme, Nike, P.A.M., Dew Tour, and No.6. Sutherland's favorite director is Werner Herzog, and his own film work has been influenced by both Herzog and Albert & David Maysles' Gimme Shelter. In addition to Tierney Gearon: The Mother Project (Zeitgeist Films), Peter directed Pedal (powerHouse Books DVD) and is working on a documentary about Richard Prince (due for release in 2012). He's published several monographs to critical acclaim and exhibited works in galleries such as V1 (Copenhagen), Someday Gallery (Melbourne), ATM and Mountain Fold Galleries (New York), and Gallery Target (Tokyo). When Sutherland is not taking pictures or making films he enjoys playing soccer and shredding pow. Text [Giant Artists]

www.petersutherland.net